Berlin/Paris, July 22, 2026 — Deutsche Grammophon (“DG”), the legendary “Yellow Label” and industry innovator for more than 125 years, and medici.tv, the world’s premier video streaming platform for classical music, jazz, and dance content, today announce a partnership to take live video content, audio recordings and merchandise to their subscribers around the world.
DG and medici.tv have a track record of helping take iconic productions, merchandise and music to classical and jazz music lovers. medici.tv is widely recognized as a trailblazing pioneer of classical music video streaming. A member of the LVMH Group today, medici.tv is a powerhouse with rich video catalogues and comprehensive production capabilities. Universal Music Group’s DG runs a leading classical e-commerce store as well as the STAGE+ platform that connect fans to a vast array of iconic and sought-after merchandise, vinyl and digital music. Under the terms of the partnership, medici.tv subscribers will also enjoy unique DG Store benefits, such as early access and exclusive drops.
The partnership comes during the prestigious Verbier Festival, which will see medici.tv and STAGE+ broadcast content from the highly acclaimed festival programme to their audiences. Video programs from the festival with Universal Music artists will be broadcast live to audiences across the globe.
Both medici.tv and DG have longstanding, successful relationships with the Verbier Festival. For the past 15 years, medici.tv has been broadcasting approximately 25 video programs live during each edition of the festival and serves as the ultimate audiovisual home of music from the festival. In parallel, the record label Verbier Festival Gold – a joint collaboration between the Verbier Festival and DG – has amassed an impressive catalogue of over 50 albums, and preserves the festival’s audio legacy.
Beyond the Verbier Festival, subscribers will be able to enjoy concerts of the Philadelphia Orchestra and its renowned Music Director Yannick Nézet-Séguin, a DG recording artist, as well as further bespoke concert and broadcast events from some of today’s finest classical and jazz artists.
“Deutsche Grammophon and medici.tv share the essential conviction that great music is not simply consumed, it is experienced. This partnership will allow us to embody that shared commitment on an unprecedented scale,” says Cloé Falgas, Executive Director of medici.tv.
“Since 1898 Deutsche Grammophon has successfully brought timeless art to global audiences. Both teams at medici.tv and Deutsche Grammophon believe in the power of true artistry and in the boundless opportunity that technology creates to connect classical artists with their global superfan community. Our partnership means together we’ll be making the world of classics and jazz more available and accessible,” says Dr. Clemens Trautmann, President Deutsche Grammophon and New Business Strategy Global Classics.
About medici.tv
Founded in 2008, medici.tv is the world’s leading video streaming platform dedicated to classical music, jazz, and dance. Through partnerships with the world’s foremost orchestras, opera houses, festivals, and competitions, the platform brings a catalogue of over 4,500 programs to audiences, universities, and cultural institutions across the globe.
Based in Paris, medici.tv is part of the Arts & Culture division of Les Echos-Le Parisien, which also includes prominent classical actors Mezzo, EuroArts, and Heliox. The company is co-owned by Chairman Pâris Mouratoglou, an advocate for classical music through Intermusica and his support of internationally renowned institutions such as the Verbier Festival.
About Deutsche Grammophon
One of the most prestigious names in global classical music since its foundation in 1898, Deutsche Grammophon has always stood for the highest standards of artistry and sound quality. Home to the greatest artists of all time, the famous yellow label is a beacon to which music lovers all over the world look for outstanding musical interpretations, audio recordings and visual productions. Highly dedicated to the development of new repertoire in arts music, Deutsche Grammophon fosters and promotes a whole range of popular contemporary artists and eminent composers. The label also prides itself on its innovative use of the latest technology to provide music digitally to audiences worldwide. Deutsche Grammophon’s current artist roster boasts some of the most distinguished figures in classical and contemporary music today, including Martha Argerich, Daniel Barenboim, Seong-Jin Cho, Gustavo Dudamel, Elīna Garanča, Hilary Hahn, Lang Lang, Bruce Liu, Anne-Sophie Mutter, Andris Nelsons, Yannick Nézet-Séguin, Víkingur Ólafsson, Alice Sara Ott, Nadine Sierra, Grigory Sokolov, Daniil Trifonov, Yuja Wang and Krystian Zimerman, as well as Joep Beving, Hildur Guðnadóttir, Joe Hisaishi, Agnes Obel und Max Richter. In addition, the label’s catalogue represents the cultural legacy of whole generations of maestri and features recordings from many of the finest artists in music history, including Claudio Abbado, Leonard Bernstein, Pierre Boulez, Vladimir Horowitz, Jóhann Jóhannsson, Herbert von Karajan, Carlos Kleiber, Maurizio Pollini, Mstislav Rostropovich and Andrés Segovia. https://www.deutschegrammophon.com