VERBIER FESTIVAL BEGINS COUNTDOWN TO VIRTUAL EDITION WITH NEWS OF PROGRAMME HIGHLIGHTS AND PARTNERSHIP WITH BANK JULIUS BAER
July 8, 2020 — VERBIER (Switzerland) — With less than ten days to go until the start of its virtual edition, the Verbier Festival today unveiled a few of the highlights that viewers can expect from the medici.tv broadcasts that make up the first 18 days of the Virtual Verbier Festival, starting July 16. The Virtual Festival kicks off each day of its medici.tv broadcasts with an hour of intimate profiles, interviews and behind the scenes footage of a featured artist(s), including brand-new material recorded specially for the occasion. In the four hours that follow, the Festival features the most sensational concerts from recent years, including some never before seen on medici.tv. Broadcasts begin each day at 7 pm CET (1 pm EDT).
Bank Julius Baer, Principal Sponsor of the Verbier Festival since 2010, has agreed to support all medici.tv broadcasts of the Virtual Verbier Festival. The bank also announced yesterday that it has extended its partnership as Principal Sponsor of the Verbier Festival for another three years through the Festival’s 2023 edition.
The entire Virtual Verbier Festival runs from July 16 to August 12 and is a collaboration between the Verbier Festival and its long-time partners medici.tv — the world’s leading classical music channel — and RTS Espace 2 (Swiss Radio). Viewers and listeners can access the Festival, discover programme listings and subscribe for updates via the ‘VF at Home’ platform at verbierfestival.com. The Virtual Verbier Festival is all free to access for the period of the Festival. Select material will be available via free replay until 31 October.
The Verbier Festival was one of Switzerland’s first major music festivals to cancel its ‘live’ activities for summer 2020 due to the COVID-19 pandemic. Since then, the Festival has concentrated its efforts on celebrating and supporting its family of artists and on connecting this family with the music-loving public The Virtual Verbier Festival is the latest of these initiatives. The Verbier Festival is grateful to Madame Aline Foriel Destzet for her generous support of this project and to Bank Julius Baer for its continued partnership.